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| image via modcloth |
A little known fact about me... I love buying things for a good cause. Give me a product that donates time, money or really anything to a person in need and I am sold. Simple as that.
I am such a sucker for companies such as Toms and Warby Parker, not only because their products are top notch, but because of their extraordinary mission statements and the work done behind the scenes. (Tom shoes donates a pair of shoes for every pair bought and Warby Parker donates glasses.)
Well when Modcloth sent an email about the Frocktober Dress my ears perked up. First of all the dress is insanely cute and screams "fall", but the dress also has great meaning to it. It is in support of Ovarian Cancer and 20% of the proceeds from the dress are donated to the Ovarian Cancer Research Foundation of Australia. According to the Modcloth website:
Have you heard? It’s Frocktober! What does this mean? During the month of October, people around the world are rocking frocks to raise funds and awareness for ovarian cancer research. Since its start in 2007, when a group of friends in Geelong, Australia each donned a dress, went out to a pub, and passed around a hat to raise $200, Frocktober continues to grow each year with more women — and some men — rocking frocks for the cause. The Frocktober challenge is simple: wear a dress to raise funds and awareness for ovarian cancer research.
I had never heard of such a thing until just a few weeks ago, but now I am obsessed. Make sure to check out the dress and pick one up. Wear your support in orange!
I found a few of my favorite bloggers showing their support and looking extra cute in their Frocktober dresses. Who knew one dress could be worn so many different ways?! Styled so differently yet equally adorable- these girls never seem to disappoint.
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